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Lots of people these days are promoting products and services with internet videos. There is no doubt that video is a dream medium for some types of products. Just flip on your television and you can find the types of products that are tested and proven to sell with video sales pitches.
Home Shopping Network and infomercial producers have been testing video marketing ideas for decades and they know what can and cannot be sold profitably with video.
YouTube videos have a great advantage over TV advertising - they are free to post so a bad script or bad product is seldom a costly marketing mistake. However that is no reason to expect bad quality videos to sell products.
Selling via video isn't rocket science. Craftsmanship pays however, so if you want results, consider the five secrets and ignore them at your peril.
The first secret is - your video must have a call to action.
The internet is different from TV advertising. Online shoppers are more selective for the video, the will to see. If the video does a convincing "response" direct presentation to your customers rarely act. This may take the form of teaching the viewer to your site or access to phone and order cards.
The second secret is not - "wings", if the video recordings
There are a lot of content on YouTube in those evil days. Your video sales can not afford to be bad. A well-designedThe script should not have to create an exceptionally polished delivery of a powerful marketing message.
A good script begins with the end in mind. A script must not wander. Should not be too long and should not be boring. It is not necessary that the presenter to follow the script exactly, but it is important that he or she should not be bribes.
The Third Secret - Production Values Matter
Especially if you have a camera in your backyard and shoot a videohoping your enthusiasm and charisma will sell your product is naive. The reason this sort of marketing seems acceptable is because so many people are doing it... but hey probably aren't making much money at it.
The Fourth Secret - Don't Be A Network Marketing Idiot
I don't wish to say participating in network marketing makes you an idiot. Thousands of people join network marketing companies on a daily basis and YouTube videos are an effective Way to get the word out about your business network marketing. Do not expect miracles. Put Your Best Foot Forward. When it comes out as unprofessional or casual people will not be inspired to do business with you. Take my word - Polish count in Network Marketing.
The Secret - Fifth Quality Matters
People respond to quality, informative content. Do not turn silly on YouTube, so if you want to give a professional impression on YouTubeyourself and your business, put some time and work into your video.
Even though videos can get picked up pretty fast by search engines, the video viewer is only likely to take action if the presentation promises value and its something he or she desires. While its true a small amount of money can be made by posting a lot of videos to drive traffic to Adsense websites, making these videos is probably not likely to a profitable use of your time.
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