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Not long ago, videos over the internet were only for entertainment purposes. Since the evolution of Internet marketing however, different marketing strategies came out. Among the latest trends in Internet marketing is Video marketing.
Video marketing is an increasingly popular way to generate traffic and increase your website's popularity. It has been an effective tool for companies who aim to advertise their business in the shortest possible time, with an unlimited range of viewers.
Of course, it's not just about putting up a vid that talks about your business. There's a huge difference between a 10-minute video with a boring, less informative content than a comprehensive and catchy 30-second video! The video must be well constructed to instantly catch viewer's attention and interest. In short, you must see to it that it is effective and not just loaded with talk about your website.
What's the advantage of video marketing? Today, the average attention span of a web user is measured in seconds. Having a short clip that speaks well of your product is proven to be more effective than the lengthy text in your web pages. Another advantage of using videos is that you can have them hosted by other sites such as the world-famous YouTube.com. Having a third party directing loads of traffic to your website is a huge boost to your daily web traffic. This method also is said to increase your rankings in Google. Aside from YouTube there are plenty of video streaming sites that let you upload and play your videos for free. Well-made videos are as good as video advertisements that you put on air.
Here are some pointers in video marketing:
Optimize your videos for Search Engines
Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.
Give relevant names to your videos. It's highly improbable that your video will show up in the SERPs if it is called "12032002.mov" rather than "XYZ- antivirus-demo.mov".
Use keywords relevant to your product in the video titles and in their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
Use anchor text if you link to the video from other pages of your Web site.
Make sure the video files you submit have the proper file extension.
Make the video short but informative. It must be catchy and able to convey your message.
SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of search engines will index these site maps.
Remember to include RSS feeds where possible too.
To succeed in video marketing, there's more to learn than coming up with an enticing video. Be aware of video marketing guidelines, tips, and optimization. Video marketing is definitely a powerful way to increase website traffic.
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