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One of the most challenging aspects of running a business or website online, is getting targeted traffic.
In order to see any kind of success online, you will need to generate some consistent traffic to your sites. This can generally be done in two ways. You can choose to look for free methods to advertise, or you can choose to go the paid route.
Whichever path you choose, there are advantages to both.
Opting to go the free route: Free advertising mainly consists of SEO and or Article Marketing. These two methods have proven to be consistent when it comes to producing leads to your business.
A huge advantage of free advertising or free traffic, is that it's free! Well, if you really think about it, nothing is actually free.
With free traffic, your main expense is time. As you may know time is valuable. SEO and article marketing take more time to see results than paid methods of advertising which are almost immediate.
Choosing paid advertising over free advertising: Okay some of us are impatient. Scratch that, most of us are impatient.
We want results and we want them fast. If you are that kind of person, then you may want to consider looking into paid advertising.
If opt to go the paid route, you are given access to almost immediate results. Not to mention the endless amount of testing and tweaking you can do on the spot.
If you are a numbers person, perhaps this is the best option for you to take.
No matter which option you choose, the end result ends up being the same. You are essentially making the effort to get as much traffic to your sites as possible.
Before you make a decision on which method is best for you, be sure to analyze your options.
The route you take will vary depending on your skill level, budget and how fast you want to see results.
If you choose the free route, be prepared to spend time as opposed to money. Results will come by a little slower.
In order to see success with SEO or article marketing, you will need to do your planning before-hand. You will not have the ability to test whether your campaign was a success right off the bat, so it is imperative that you plan ahead.
With paid advertising you need to be careful not to throw away your money. Testing is also important to make the most out of your hard earned money.
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