Image : http://www.flickr.com
How to use YouTube for Internet Marketing? It's a good question. Is using YouTube just for kids and comedians? How can we use it in our marketing efforts? YouTube is just for fun, right? Well, yes it is and that's the whole point.
A picture paints a thousand words...a video?...
YouTube has been around a while and is now a Google platform. Why? Well, Google could see the power of the medium for advertising. There are already tons of videos on there that are simply adverts. For a song, a band, a movie, a car, you name it.
People love short, sharp messages and videos are perfect for this. As internet marketers can we benefit? You bet we can.
Inimitable
There is so much 'stuff' in the internet marketing world that is simply recycled garbage. The same old, same old method, trick, gizmo turned around again and again. When any new idea comes out it is pounced on and regurgitated under apparent new guises. OK, you knew that, right?
But what about a video...I mean a really personal one. YOU on camera talking about YOUR passion, YOUR interest, YOUR product!
Who can imitate that?
Slick is 'dick'
Forget big productions, actors, lighting, directors, etc. Watch an Ed Dale video. As Ed says...'slick is 'dick'...you have to put yourself on there and more importantly what ever you are talking about has to be good.
Your own presentation can be as bad as you can manage (and trust me bad is easy) but your message must be good. Any product you are selling must be good. Why?
Videos are Viral
A good message in a YouTube video will be spread all over the internet. You must have seen tons already. But I bet you've seen even more bad ones.
They can be funny, quirky...it does not matter as long as the underlying message is solid.
Try One
So what can we, as internet marketers, do? One of the biggest problems any marketer faces is trust. Do people believe our message? Do we believe it ourselves?
Well, if you put yourself in front of a camera, you will find out.
Find out now how to use YouTube for Internet Marketing because Web 2.0 is here and now and you don't want to miss out! Oh! And it's great fun!
ไม่มีความคิดเห็น:
แสดงความคิดเห็น