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The Eyes Have It
Remember that your speech class high school? Your teacher told you that eye contact is extremely critical to make a good speech. The more you look below, or on the minds of your recipients, or to the side of the room, instead Eyeballing is the less effective your speech, presentation, or monologue.
You know this is true. How many times have you listened carefully to find a teacher, class lectures without ever? How powerful is the preacher, readinghis sermon and never connect to eye level with you, or someone else?
An important key to effective video marketing is good eye contact, immediately establish and maintain in your footage.
Suggestions for improving eye contact
Here are some pointers to help you on your way to create dynamic marketing video clips.
be used to jump to get a visual eye of the camera. It will be strange, but with practice it can be used toit.
Ask to speak with a good friend, and the camera is his eyes. The more natural you should be with your friend in a tone of normal speech, urged the more natural your video.
Avoid himming and back with the camera. You must be painfully aware of all the times you say "um" and "uh." Many people do this only if they are intimidated by the All-Seeing Eye of the camera. Two or three short breaks during which you are a silenta hundred times better than say "uh" even once.
Have a good idea of who wants what you say. The best videos can be produced, if constantly look directly into the camera and speaks from the heart. Once again, practice makes you better at improvising.
If you have trouble speaking off the cuff (with a general message to the eye, but which actually used the words as you go along), you have to find a viable alternative. For example ...
You canSave your script. This can be very effective if you have a good memory or practice enough to keep your words "dropped cold." The danger is that you miss some words and have difficulty back on track. Your mind can easily go blank when you look into the camera. Another danger is that you remember all the lines, but not naturally provide. It tends to run or develop a program of "Sing Songy that destroys your effectiveness.
You can use a printed or foldedScript. You can quickly look down to read the next thing you say and then watch the camera again. many news anchors use this method. If the art of glance down only once in a while to develop, this method can still be very effective.
You can create a script, just look at the computer screen as it runs just under the camera. vertical scrolling is a free software web, as well as software for scrolling, for which you pay a reasonable shareware fee. OfOf course, one can only look down the script and then try again, but if you can do it intelligently, you can very effectively.
You can use a hunchback, who read the script, since it allows scrolling in front of the camera. The benefit of a teleprompter is that you can simultaneously read and watch the camera. The disadvantage is that teleprompters can cost hundreds or thousands of dollars.
80 You can make your own teleprompter for less than $and available for use free software scrolling on the web. This is the solution I chose, and I am very satisfied. They have yet to develop the ability to read effectively, but at least you have a constant eye contact.
Hold 'Em with Your Eyes
Regardless of which option you choose, you'll notice That you as a video production experience grows and your eye contact is more frequent in your video marketing will double and triple in its effectiveness.
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