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I just finished reading the book "How to Make Money with YouTube" by Brad and Debra Schepp. From page one, I was hooked. The book was well structured, to the point and easy to follow. The purpose of the book is to provide insightful knowledge about how to promote yourself or business on YouTube.
Here are some of the key points you will learn in the book:
1. Marketing Yourself through YouTube: Learn how you can promote and brand yourself online. Whether you are a painter, employee, contractor, musician, artist or anything else, you can show the world who you are by creating and posting videos.
2. Marketing Your Company through YouTube: Whether you are a home-based business owner, a mom and pop store or a Fortune 500 company, you can "brand" your company image by creating videos about your company. Share your company values, vision, beliefs, products and services with the world.
3. Creating Your Videos: The authors provide a step-by-step process on how to get create your own videos. You will learn how to create, edit and post your "clips" on the site.
4. Promoting and Distributing Your Videos: Learn different techniques you can use to get views for your video. Discover different secrets to creating a "viral buzz" so your "clip" will spread across the internet like a wildfire.
5. Your Revenue Streams: Learn how you can become a partner with YouTube. You will also see how you can create hop links to promote your products and services. Customers can watch your videos and click on the link to your website to purchase the product.
6. Other Video Sharing Sites: The authors will teach you about other video sharing sites such as Revver, My Space, MetaCafe and many more. You will see how to post your video all across the internet to gain maximum visibility.
What I enjoyed most about the book is that I learned different ways to generate income for my business by using YouTube. I learned how to create an effective video marketing campaign and how to create "hop links" in my videos to direct people to my website after watching the video.
I highly recommend this book to anyone looking to promote themselves or their company. This 223-page book is a huge value for its low retail price of $21.95.
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